Effects of Social Media Use on Universal Culture: Tiktok Language

In modern world, where the effects of globalization are constantly discussed, mass communication tools have undergone change and transformation with the development of technology. In this process of transformation from one-way information flow to multi-directional information flow, the internet and social media are undoubtedly some of the most important factors that accelerate the ability of individuals to come together and form a community independent of the borders of the country where they are located on a global level. As a result of the democratization of the flow of information, the decrease in the dependence on certain races, social status, and economic privileges, and the developments in the field of human rights, many users today have a platform to make their voice heard. It is inevitable that the generations that grew up with this situation and were born into it will not be integrated into this system. The hashtags and sounds used in the application, which motivate its users not to miss new trends, are the clearest indicators of this situation. TikTok, one of the applications that emerged with globalization and played an active role in the formation of masses that can transcend the borders of nation-states, raises a generation within itself by creating TikTok concepts in English. At this point, although there are different applications offered for use within the framework of changing habits, the TikTok application seems worthy of research with the momentum it has gained in a short time. In this study, the most used hashtags in the TikTok application (fop, foryou, foryoupage, viral, TikTok, trending, duet, funny, comedy, trend) and which visual contents are created were examined and content analysis was conducted regarding the language used.

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