The Relationship Between Green Public Relations Policies And Environmental Activism For Ensuring Environmental Sustainability

This study explores the importance of green public relations activities and environmental activism within the framework of the concept of sustainability. Limitation of resources, excessive consumption and environmental destruction are the subject of activist actions of various environmentalists or non-governmental organizations. It is necessary to minimize the reactions arising from these actions with public relations activities and to protect the corporate reputation. Institutions participating in the green movement, which wants a sustainable ecological environment, make claims that they are environmentalists with their public relations campaigns. From time to time, these green discourses also appear as an effort for green laundering. Acordingly, green institutions have had to produce sustainable economic, institutional and environmental policies. In this context, strategic green public relations practices are of great importance in the effective management of sustainability policies of institutions.