Media, Sports and Entertainment Industry in the Post-pandemic Period

Media, entertainment and sports sectors affect economic systems and other sectors due to their relationship with other sectors; are areas that concern everyone in the social life, far or closely. The fact that the COVID-19 outbreak, which was on the agenda of the world at the end of 2019 and was declared as a pandemic by the World Health Organization due to its alarming spread on March 11, 2020, is closely related to this social interest. Right after the declaration of a pandemic because of the symbiotic nature of the sector, in accordance with the decisions taken in the world and in Turkey, entertainment venues closed, media content industry crisis emerged, individual and collective sporting events is prohibited. Prohibitions have revealed short, medium and long-term negativities on each sector, and technological convergence and increased digitalization have enabled these sectors to breathe partially through alternative practices. The process also has the potential to reveal opportunities and threats in the long run. The pandemic situation created a new paradigm in media use and entertainment, and even rituals of religious and cultural origin, such as holidays, have kept up with this change. Digitalization, which received the most criticism in academic life and practice, became more involved in life after the COVID-19 outbreak; It stands out with its potential to be the most effective medium of entertainment and sports. This study aimed to describe what happened in the process of the pandemic in the world and in Turkey, the status of the entertainment and sports industry are analyzed in the context of literature and sectoral data and projections for the future are put forward. In the study, the media and entertainment sector are handled under the same heading with their different dimensions, the interaction of the sectors and their increasing convergence are emphasized.